E Gomme (G-Plan) Teak Sideboard With Fornasetti Decoupage 1958

£1,250.00

Description

A beautifully made teak sideboard from 1958. Creatively decoupaged with a paper that featured in Piero Fornasetti’s Milan residence. The sideboard has been restored. Sanded and oiled by hand. A wonderfully figured top section holding three drawers which float above a double cupboard below. The inventive sliding door design encloses two adjustable shelves. The whole stands on attractive angled legs with adjustable and leveling brass feet. The decoupaged paper on the drawer and door fronts is a Fornasetti Mediterranea Wallpaper which features in the late 1940s for the entrance hall of Piero Fornasetti’s Milan residence. Mediterranea is a sprawling cityscape of roofs, domes, and windows. Each detailed element of the scene is brought to life through radiant Metallic highlights and bold line work. G-Plan The company was founded in 1898 by Ebeneezer Gomme. In 1953, Donald Gomme, the designer at E Gomme, decided to produce a range of modern furniture for the entire house which could be bought piece by piece according to budgets. Advertising was part of the plan from the beginning. The name was coined by Doris Gundry of the J. Walter Thompson advertising agency, and the furniture was advertised in magazines and in cinemas direct to the public. Designs were available for several years so people could collect them slowly. All furniture was marked with the distinctive brand mark. Another part of the direct marketing was the showrooms where the public could see the furniture. There were small centres in the country, and “The G Plan Gallery” in Vogue House, St George Street, Hanover Square in London. Donald Gomme left the company in 1958, perhaps the peak of the company’s success.

Dimensions: H 33.5 in. x W 59 in. x D 18.25 in.